José Mestre
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Abercrombie & Fitch

 
 

Size Chart Enhancements

Customers engage with size charts to compare product sizes to the measurements of their body. In order to enhance the size chart experience we added horizontal scrolling for mobile, a region selector, inch to centimeter conversion toggle, and a measurement guide. Referencing a size chart is useless if you don't know your body measurements. Pairing the measurement guide with the size chart enables the user to learn how to measure themselves so they can purchase their product confidently. We also applied these charts to Hollister boys and girls pdp pages.

 
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